PAREL STUDIOSConsultation2022.12.29
PAREL STUDIOS
Consultation
2022.12.29
PAREL STUDIOSConsultation2022.12.29
PAREL STUDIOS
Consultation
2022.12.29
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Client
PAREL STUDIOSTitle
PAREL STUDIOS, ConsultationRelease date
2022.12.29Services
Consultation, Brand Identity, DigitalDescription
Parel Studios was founded on the idea of balancing functionality with aesthetics, redefining traditional workwear, lifestyle, and activewear.
Joe was brought in to consult on Parel’s brand strategy and digital framework, refining its positioning and ensuring consistency across all touchpoints. While the brand had a strong presence, it needed greater clarity in its messaging and a more polished online experience.
Following the consultation, Parel established a stronger visual identity, reflected in its social media, website, and advertising campaigns. Since 2022, the brand has continued to grow, cementing its place as a leader in functional streetwear.
Visit parelstudios.comPhotography by Parel Studios & Matthias Leidinger
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