RIMOWAArt direction2023.10.16
RIMOWA
Art direction
2023.10.16
RIMOWAArt direction2023.10.16
RIMOWA
Art direction
2023.10.16


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Client
RIMOWATitle
RIMOWA, Art DirectionRelease date
2023.10.16Services
Art Direction, Graphic DesignDescription
RIMOWA is renowned for its prestigious luggage—an icon of design and excellence.
For the RE-CRAFTED initiative, which gives new life to pre-owned suitcases through reuse, repair, and recycling, Joe was brought in to design and art direct a print and digital campaign. The goal was to elevate awareness and drive sales while reinforcing RIMOWA’s commitment to sustainability.
Launched across newspapers and digital platforms, the campaign gained significant traction, surpassing sales projections and solidifying RIMOWA’s role as a leader in circular luxury.
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