JOEDIVER.CO

JOEDIVER.CO

RIMOWAArt direction2023.10.16

RIMOWA

Art direction

2023.10.16

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  • Client

    RIMOWA
  • Title

    RIMOWA, Art Direction
  • Release date

    2023.10.16
  • Services

    Art Direction, Graphic Design
  • Description

    RIMOWA is renowned for its prestigious luggage—an icon of design and excellence.

    For the RE-CRAFTED initiative, which gives new life to pre-owned suitcases through reuse, repair, and recycling, Joe was brought in to design and art direct a print and digital campaign. The goal was to elevate awareness and drive sales while reinforcing RIMOWA’s commitment to sustainability.

    Launched across newspapers and digital platforms, the campaign gained significant traction, surpassing sales projections and solidifying RIMOWA’s role as a leader in circular luxury.

    Visit rimowa.com

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